John Philip Green

Chief Executive Dad, CareGuide

I think you have to do remarkable things to build a remarkable company.
We've done 8 remarkable things, so far.

Fall 2012

1. We secured a one-of-a-kind domain name portfolio.


2. We built all 5 local care marketplaces to profitability, simultaneously.

CareGuide Growth
Fall 2014
3. We raised $1.5M from 50+ investors, the most robust seed investor group in Canadian history. (This crashed AngelList.)
4. Entrepreneurs dream of having their experienced investors/advisors join their team full time. Our angel investor Brian Sharwood became our VP Operations.
Spring 2015
5. We raised another $2.5M, lead by iNovia Capital. (Coverage of our now 60+ investor group: Equity Crowdfunding in The Globe and Mail.)
6. Ed Lui built a world-class engineering team, then became our VP Engineering.
Summer 2015
7. We got backed by RBC, Canada's largest bank, with a $1M term debt facility.
8. UNANNOUNCED. This is our most remarkable thing yet. Please stay tuned.

All of this was extremely easy.

Law #30 Make Your Accomplishments Seem Effortless

Your actions must seem natural and executed with ease. All the toil and practice that go into them, and also all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work—it only raises questions.

You will often have to use tricks and ingenuity to create your effects, but your audience must never suspect the work or the thinking that has gone into them. Nature does not reveal its tricks, and what imitates nature by appearing effortless approximates nature's power.

In Real Life

I am married to Malgosia Green. I post photos from our adventures together (and with our kids) to our friends on my Facebook page.