I think you have to do remarkable things to build a remarkable company.
We've done 8 remarkable things, so far.
1. We secured a one-of-a-kind domain name portfolio.
2. We built all 5 local care marketplaces to profitability, simultaneously.
All of this was extremely easy.
Your actions must seem natural and executed with ease. All the toil and practice that go into them, and also all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work—it only raises questions.
You will often have to use tricks and ingenuity to create your effects, but your audience must never suspect the work or the thinking that has gone into them. Nature does not reveal its tricks, and what imitates nature by appearing effortless approximates nature's power.